Haier Global

The founding of Haier industrial park in Russia Project Description: On May 28 local time, the founding ceremony for the industrial park and washing machine base of  Haier Russia  was held in Chelny, Tatarstan. The total planned area of the industrial park is 1,270,000㎡, and as major product lines including Haier washing machine, refrigerator, water heater and color TV set being set up in the future, it will become the largest home appliance industrial park of single brand in Russia, and also the famous base in Europe for Chinese washing machine industry. The total investment for the washing machine base is expected to be completed and put into operation before July, 2019, creating 385 jobs directly and over 1000 indirectly for the local market. By that time, the base will be able to meet the differentiated needs of the 140 million users in Russia, leading the new lifestyle of “ quiet washing ”, “ healthy washing ” and “ smart washing ” for 200 million users in mid...

Haier Overseas Service Maker Summit On May 24th, the 2018 Haier Overseas Service Maker Summit was held. On the summit, the  service makers from South Asia, Europe, Asia, GEA, and China shared their differentiated plans and innovative practice when it comes to operation service. At the same time, the global service exchange has also brought about new changes: As the global effect of mobile service stations becomes prominent and the Rendanheyi model is implemented in overseas service, the “services globalization” has been upgraded. Moreover, the launching ceremony of overseas service strategy and overseas strategy release were held on the summit. Haier has been working on delivering the best experience to global users. Haier India: Setting a New Example for Indian Installation Standards Since 2004, Haier India has been committed to the integrated strategy of local R&D, local manufacturing and local marketing. Equipped with professional service system and customer servi...

10-year UK Users Choose Haier REF Again On May 14, London——  Currys is one of the largest home appliances retailtors in UK. The store located in Staple cornor of London received two special UK users.  "I bought a Haier refrigerator ten years ago."  said Ms. M  (Name Removed for Confidentiality) . The experience of the past decade reminds her of the brand when she needs a refrigerator for her new house. However, compared to the similar products of other brands, Haier's multi-door Combi refrigerator is 100 pounds more expensive. Considering the unique  design of the drawe r  and a  compressor cover  that protects pets from being hurt, and  HCS+Myzone  that reduces waste, Ms. M immediately ordered the product after listening 10-minute introduction of Haier's brand position and product functions of oversesas ref training team from Qingdao. Ms. M is Selecting Haier Refrigerator  ▼ Statistics show that last year, Haier bega...

Bestseller from the West In the age of digital economy, people, product, enterprise and market are closely connected, which brings new challenges to the innovation of enterprises.After long-term evolving, Chinese companies have established their own innovation system, and their innovation practice has attracted the attention from the western world and become an example they want to learn from and study. Recently, we have found that the exemplar of open innovation by Chinese enterprise – HOPE, the open innovation platform of Haier is mentioned in Amazon bestseller Future Legends: Business in Hyper-Dynamic Markes. Future Legends is co-authored by Janka Krings-Klebe, Joachim Heinz and Jörg Schreiner, founders of co-shift, a global consulting firm. It is published by tredition from Germany. After publication, the book received numerous compliments, and ranked top 100 of Amazon bestsellers. It is honored as a must-read in the area of enterprise transformation in the dig...