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10-year UK Users Choose Haier REF Again

10-year UK Users Choose Haier REF Again

On May 14, London——  Currys is one of the largest home appliances retailtors in UK. The store located in Staple cornor of London received two special UK users. "I bought a Haier refrigerator ten years ago." said Ms. M (Name Removed for Confidentiality). The experience of the past decade reminds her of the brand when she needs a refrigerator for her new house. However, compared to the similar products of other brands, Haier's multi-door Combi refrigerator is 100 pounds more expensive. Considering the unique design of the draweand a compressor cover that protects pets from being hurt, and HCS+Myzone that reduces waste, Ms. M immediately ordered the product after listening 10-minute introduction of Haier's brand position and product functions of oversesas ref training team from Qingdao.

Ms. M is Selecting Haier Refrigerator 


Statistics show that last year, Haier began to develop multi-door refrigerator for the UK market and the 70cm multi-door refrigerator quickly acquired the biggest market share of the category, becoming industry leader. The multi-door Combi refrigerator that attracts Ms. M has addressed the pain points of British users with differentiating features.

The convenient design of drawers meet the requirements of British users for frequent withdrawal of frozen food. Haier staff on site said that the drawer is tested for 50 thousand times, which reminds Ms. M of her refrigerator that has endured 10 years with high quality.

Haier Combi Refrigerator 


The HCS + Myzone module prolongs the time of freshness keeping and reduces waste, making it more cost saving for the long term. Ms. M was attracted by the HCS bio-film technology and inquired Haier staff in details. HCS ( Humidity Control System)  is biological film of dry and humid storage which enables freshness keeping in the humidity  zone: When humidity of the drawer is below 90%, the plant fiber in the film shuts to maintain humidity; and when it exceeds 90%, the fiber opens to release water molecules from the drawer, extending the time for preserving vegetables to around 7 days. In the dry storage zone, cool air blows in through the precision control micro ventilator technology to reduce humidity, so that dry mushroom can be stored for as long as 9 months, with nutrition loss under 1%. To make it short: food in the humid storage zone does not dry, and that in dry storage zone does not get humid.

HCS + Myzone Module


Devoted to details even at the back corner- the compressor cover that protects pets from being hurt shows to Ms. M the thoughtful design of the brand, leaving her a better impression.

Simple introduction once again gives Ms. M faith in the user experience provided by Haier refrigerator. It is believed that the A3FE635CMJ multi-door Combi refrigerator will accompany her for the next decade once more.

Store where Ms. M Selects Haier Refrigerator


Haier, sincerity forever.

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