Haier shines at 2018 ARBS Expo
Haier exhibited its full range of smart air solutions in Sydney, where 2018 ARBS Expo, the largest HVAC&R exhibition in the Southern Hemisphere, was held on May 8. The three-day event attracted numerous attentions from the industry. Major manufacturers attended the event, and displayed their frontier innovations.
On the first day of the event, Haier launched the gorgeous Dual series air conditioner featuring "Feel your feel". It is the first of its kind in industry that can intelligently recognize the conditions and precise locations of different individuals in the room, and then give exclusively comfortable airflow to them. It also released the innovative All Comfort series air conditioner featuring "Trinity" comfort design. It embodies its perseverance in pursuing the extreme user experience from different aspects of the temperature of air out, room humidity and room air quality.
One of its highlight products is Clean Cool series, which is the first of its kind industry to combine air conditioning and air purification. It can achieve fast purification of room air within 15 minutes. The product is developed based on user demands as the environment around us is getting worse and the pollutants in the air bring great harm for human bodies.
Besides, it displayed its Easy Installation design, which helps save 50% installation time and 80% maintenance time.
Japanese brands – Daikin, Fujitsu, Mitsubishi and Panasonic – now take more favorable market share and brand recognition in local market thanks to their earlier entry. While the attention of air conditioning industry currently is still focused on manufacturing products for basic functions like cooling or heating, Haier has been dedicated to its belief of "creating ecological air". According to the latest report from Euromonitor, an international market analysis organization, Haier is the world's No.1 connected air conditioner brand with 30.5% of the total. It is the second time for Haier winning the certification.
Haier conducts Australian air conditioner business on 100% own brand to win local brand recognition and make Haier a truly global brand despite other Chinese manufacturers still being on OEM business. As of now, Haier has been the No.1 Chinese air conditioner brand in Australia with sales revenue doubled in 2017.
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