Customized by Haier Indonesia: "Aromatic AC" Blows "Nice Air"

Customized by Haier Indonesia:   "Aromatic AC" Blows "Nice Air"

On April 24th, in Jakarta, the capital of Indonesia, Haier AQUA held an AC pageant, introducing the industry’s first high-end customized aromatic self-cleaning AC for Indonesian with nice air.

Indonesia, known as the “Thousand Island Country”, is famous for its island features and aromatherapy culture. Indonesian families have the habit of using aromatherapy indoors. As a result, the AQUA team launched a “customized” self-cleaning AC for Indonesian users. 

It is learned that AQUA's self-cleaning AC uses Haier's patented self-cleaning technology to meet the health requirements of local users for cleaning air conditioners under high-temperature and high-humidity conditions. At the same time, the aromatherapy module that comes with the new AC uses a polymer volatile module and pure natural oil. It is placed on the filter screen and the air that is blown out with a fragrance that is lasting. The products and services really come from users and walk into users.

“It is really good to being able to self-clean and meet aromatherapy needs,” said one dealer excitedly.

At the event, Haier AQUA invited Amanda Tcherina, the founder of Organic Supply Co, and a celebrity of flower arrangements Dr. Ignbo Suman, the founder of Ikenobo Indonesia to present live shows of aromatherapy and flower arrangements. Local dealers and users learnt more about aromatherapy modules. The dealers conference is expected to deepen the understanding of self-cleaning AC, and at the same time significantly to improve the performance of the entire AC industry and that of Indonesia.

"Age of Haier" in Indonesia:

AQUA Grows in Market Performance

From the perspective of overall home appliance market in Indonesia, since June 2017, affected by the exchange rate and the local economic situation, the income and volume of sales have fallen. However, Since March, Haier's AQUA market performance was alone “upped”. Q1 Indonesia's AQUA has grown by 11%, the mid-to-high end ratio has reached 20%, and the unit price has increased by 8%.

Haier AQUA can growth against trend because of Indonesia's micro-enterprise’s efforts from product upgrades, channel expansion, model establishment and other aspects to enhance brand strength.

1、Product upgrades: In 2018, it is determined that key breakthroughs will be made in the mid-to-high-end market that focuses on refrigerators and washing machines, increasing the channel of mid-to-high-end products, and increasing the proportion of mid-to-high-end products;

2、Channel upgrade: Continue to expand modern and semi-modern channels, and strengthen terminal retail and terminal marketing. Semi-modern channels will expand 70 in 2018 on the basis of expanding 70 in 2017.

3、Model upgrade: In 2018, take V58 customer Hartuno as a sample to continue to upgrade. At the same time, it is copied to four different business models.

"RenDanHeYi" Copied in Indonesia: 

AQUA Micro-Enterprise Adopts Payment by Users

The core reason for AQUA's growth against trend is the human factor. Since 2017, Indonesia's micro-enterprise has established the mid-to-high-end micro-enterprise of refrigerator and washing machine. Under the leadership of the “RenDanHeYi” model, Haier fully mobilizes the enthusiasm of the local team.

In 2018, Indonesia’s micro-enterprise was continuously upgraded and replicated. It has started four small micro companies of refrigerator, washing machines, cooler and AC, signed gambling contracts and acceleration and deceleration mechanisms. All staffs of micro-enterprise inIndonesia can be paid based on how much targets have reached，which will share profits andpromote motivate.