Haier Brothers use social networks to operate animation

When most of the domestic capital is keen to introduce foreign animations, Haier created the animated IP image Haier Brothers 20 years ago, and released the domestically produced animated film “The Haier Brothers.” Haier Brothers complied with the changes in the Internet of Things, from publishing cartoons to operating animation IP, from providing peripheral products to opening up customized services, through community interactions of different interests, based on the platform's ecological resources to meet the individual needs of users, successfully created an User-centric community ecosystem.
Building community is the first step for Haier Brothers to build a community ecology. The purpose is to use the community to mine user needs and guide users to participate in the creation. At present, the Haier Brothers' Pan-Second-Element Service Ecosphere has achieved the customization of peripheral products, such as Haier Brothers calendar, Haier Brothers umbrellas, and Haier Brothers Letters. In the future, the Haier Brothers will also achieve full process value interaction from "outputting IP peripheral products" to "customizing customized services" through community interaction.

 About Haier Brothers.

Haier Brothers, a pair of robots created by the Wizard, symbolized as wisdom and power, travel round the world to explore the myth of nature and find a solution to the human disaster.   It is very pop­u­lar with kids and even adults. It is inte­grated with enter­tain­ment, knowl­edge and inter­ests. Bei­jing Com­puter Cartoons-making Com­pany and the Haier Group spent ten years to make this excel­lent car­toon. As the best gift to present with the world future chil­dren, this car­toon fin­ished in 1995 and released in 1996.  The main plot of the car­toon cen­ters on a wis­dom old per­son and the Haier Broth­ers. To deal with the dis­as­ters and untie the nat­ural mir­a­cles, the Haier Broth­ers trav­els around the world, from North Amer­i­can to South Amer­i­can, pass­ing by south polar, Aus­tralia, Africa, Europe and Asia. Finally, they come back to their born place: Pacific Ocean.     The entire story is full of their adven­tures. It men­tions a lot of nat­ural mar­velous sights such as Mirage and Karst topog­ra­phy. This piece of plot is fluc­tu­a­tion and uncon­strained by space and time. More­over, it con­tains rich social sci­ences knowl­edge, nature, his­tory, geog­ra­phy, human­i­ties and enter­tain­ment. It is com­pletely dif­fer­ent from the import car­toons from Amer­i­can and Japan which always make weapon as the main topic.