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34%! New Record for Haier Washing Machine！

34%! New Record for Haier Washing Machine！

According to CMM in April 2018, Haier washing machine accounted for 34% market share, which was higher than the sum of the 2nd and 3rd. It not only maintains the market's first place, but renew the record in 10 years! Products, interactions, and services are constantly upgraded. Haier's innovations on washing machines are not just technologies or products, but Haier is creating the “Haier trend” of the washing machine industry!

Renew the record in 10 years

According to CMM, Haier washing machine accounted for a cumulative share of 34% in April, higher than the sum of the 2nd and 3rd, and its highest in a single week was 37%, while the high-end brand Casarte increased by 50%. Haier washing machine renewed the record in 10 years since 2008 both in a single month and the whole year!
Besides, Haier washing machine has the following achievements:
· Haier washing machine ranked the first around the world in the past nine years;
· the market share has been the first in China for 20 consecutive years; 
· its cumulative share has achieved continuous growth for 22 years since 1995.
          “Haier trend” of washing machine industry            
All achievements depend on continuous upgrading of product, interaction, and service. The “Haier trend” of the washing machine industry is coming.

Air laundry + 15000 sets for free cleaning
  Improve the quality of user interaction
From experiencing air laundry in the store to 15,000 washing machines for free cleaning, the interaction of Haier washing machines moves into the users' home from the store. The concepts of “air laundry is the third type of clothing care” and “no-cleaning is the first choice of healthy cleaning” are embedded in the users' mind.
A comparison of the lion plushie before and after air laundry▼

“Seven Heart Services” Creates 
a Whole Process of Service System
In terms of service upgrading, Haier Washing Machine focuses on users’ needs and launches “Seven Heart Services”, which includes after-sale services and installation services required by users such as maintenance, installation, and old for new. The service system runs through the pre-sale, in-sale and after-sales instead of simple maintenance and installation.
Haier has continued to innovate in the laundry field, and has been imitated 20 times with original technology, leading the trend of washing machines in the world. Haier gains the discourse right ofwashing machine for Chinese home appliance brands. 
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