A German End User: Haier REF is the Best

A German End User: Haier REF is the Best

Recently, a German end user bought a Haier refrigerator from Amazon，even wrote a comment over 1000 words on Amazon after using, “5-star for the best product”, and even commented that “Happiness is not enough to describe my satisfaction with the new Haier refrigerator. I am extremely lucky!”

German end user feedback on the usage of Haier fridge▽

The online team of Haier Germany has built an online interaction and purchase channel based on customers' needs with rudimentary infrastructure when they started. They introduced also the higher value products in the online channels. In addition to that they put adequate content to appear as a premium brand. Knowing that also online buyers use the internet as an information channel on their customer journey.

Haier B3FE742CMJW multi-door refrigerator chosen by the end user▽

A German End User Praises Haier Refrigerator with Long Comment: Five-Star for the Best Product

“The design of the product is really thoughtful”, said the German user. In the MY ZONE drawer, users can control the temperature, and the temperature of beverage can be lowered to single digit within half an hour. After trying the product, the user was quite amazed, “This is a super cool box that freezes really fast!”

Besides, the freshness-keeping of Haier refrigerator is also well-commented - "Fresh strawberries can be preserved for a week; fresh cucumbers for two weeks at least; and apples are still crisp three weeks later." What also impressed the user is the pre-cooling module in the freezer drawer which is suitable for smaller size of food. The exterior water dispenser adds to the convenience.

It is known that the user bought the product from Amazon. About the online purchasing experience, he said that it was not complicated at all, and the product was delivered on the designated date through logistics. He praised the product on Amazon without sparing any compliment that "In front of me here is a perfect and outstanding product."

Christian Stypa, Product Manager New Business of Haier Germany said that he was extremely happy to receive such sincere comment. To him, building the online channel from nothing is both a challenge and an opportunity. They are very sensitive with users' comments on the products and services and remind themselves， "If one customer is not satisfied with a product,  the entire product line could be destroyed. To meet the users’ needs is the reason of our efforts."

German Online Micro-Enterprise from 0 to 1: "Haier is a Quality Brand"

Speaking of the growth of the online micro-enterprise in Germany, Daniel told us, "It is still a trend, even in the major domestic appliances that people purchase online. Recently, the market share of online for MDA goes above 30% .It is good to see that also high quality products can be sold in the internet channels. Our priority is differentiating multi-door and convenience technology. During 2017 we have entered the top three online pure players in Germany."

For a foreign brand like Haier, it is not easy to enter the channel A（Name removed for confidentiality）. Germany is a traditional market and has strict requirement for brands. But the team of Haier Germany believes that "Haier is a quality brand, and its products have many leading advantages which make them more superior over other brands."

Haier Germany Micro-Enterprise online team ▽

Daniel（左）、Peter（中），Christian（右）△

Daniel（Left）、Peter（Middle），Christian（Right）

The team of Haier Germany communicated continuously with Channel A which in the end accept their products after checking them for quality and functionality. According to the latest market statistics, among the top 10 best-selling multi-door refrigerators in Germany, sales of B3FE742CMJW ranked the fourth, and HTF-610DM7 in the seventh place. In another meeting afterwards, representatives from Channel A said, "I can't believe it! Haier sold five products worth more than two thousand euros in a week!"

Currently, online sales of Haier refrigerator in Germany accounts for 30% of the overall German business, well beyond the industrial average of 25%. Christian said, "Everyday in the morning when I come to my office I see some reviews，all reviews are the driving force of our progress and the direction of future."

 In the future, under the guidance of the "RenDanHeYi" model, the online team of Haier Germany will continue to stay close to users' needs and work hard to create a good life for them.