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French TV TF1: Made in China Is A Leader

French TV TF1: Made in China Is A Leader

Recently, TF1, top TV station in France，released  an interview at the headquarters of Haier in Qingdao. The "Haier Brand" attracted much attention in Europe. This time, a TF1 reporter visited Qingdao with Rene, the strategic consultant of high-end channel U （Name removed for confidentiality）in France, to explore the “supreme headquarters” of Haier and unveil the globalized brand to European home appliance industry and users through the online platform. 

Smart Home
Made in China Leads the World Home Appliance Industry
TF1 is known to be the largest private TV agency in Europe, and is one of the oldest in the world, exerting enormous influence on the continent. This time, TF1 releases the video of Haier to 13million European audience during two golden periods and commends that "Made in China has been leading the world home appliance industry." 
In the Haier headquarters, reporter of TF1 particularly tried the Eco-experience of Haier Smart Home.
TF1 reporter visit the Haier Headquarters▼

The refrigerator can talk to you and command the "brothers" to cook.
In the scene of Smart Kitchen, the reporter gently touched the screen of Xinchu refrigerator. The Xinchu refrigerator immediately provided the recipe recommendations and audio & video experience, and also could operate the other kitchen appliances at the same time. The screen could also be connected to the TV for smart action such as screen transmission with one button. 
The experience zone of Haier Xinchu refrigerator▼

The magic mirror not only tells if you look pretty, but knows your habit as well.
In the scene of Smart Bathroom, the hidden sensor of the magic mirror system can send your health data including weight, body fat ratio and even blood pressure to the mirror and share it with other smart appliances, such as AC and refrigerator, to build an exclusive solution of Smart Home for users. These deeply impressed the reporter and Rene.
Haier AC that can think becomes "butler of smart air".
In the smart living room, TF1 reporter was attracted by the natural breeze blown by the Tianzun AC. It is capable of independent thinking and automatically controls operation according to external environment. 
The reporter experiences Haier smart living room▼
High-End Transformation
"Select the Most Suitable Premium Appliance for French Users"

When the reporter is experiencing Smart Home on behalf of the European audience, Rene, strategic consultant of high-end channel U （Name removed for confidentiality） in France has other tasks: selecting the most suitable premium appliance for French users. To that end, he has an “in-depth tour” around the Haier headquarters.
After the visit, Rene commends during the interview with TF1 that "I have witnessed the investment in R&D and technology in these premium products. The competitive advantage of them lies not in the price, but in the features enabled by high-techs."
Rene acclaims the value of Haier products▼

In recent years, under the guidance of the "RenDanHeYi" model, Haier has focused on customer needs and yielded rich fruits based on the "10+N" R&D system worldwide, including entering the store for the British Royal family, major distribution channel of France and the European market, and becoming a popular Chinese brand in the world. 
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