Haier Becomes No.1 with 10KG Washing Machine

The Netherlands, Belgium, and Luxembourg are located on the border of France and Germany,economically developed, and this region is an influential and high-end home appliance market in Europe. Haier Benelux team achieved significant results in the first quarter. In the field of 10KG large-capacity washing machine, Sales increased 42% and the market share has risen from third to top in the first quarter of 2018.

The map of Benelux▼

Focusing on the Channel to Increase Brand Awareness

In the first quarter of 2018, in order to further enhance Haier's brand awareness and realize the transformation of terminal in the Benelux, Haier team and the local famous home appliance retail channel Eldi and Coolblue launched an active linkage.
Eldi is a well-known offline home appliance chain store in this region. It has more than 100 stores in Benelux, which is almost the same size as Chongqing. Coolblue is an important e-commerce company in this region and accounts for 40% of the white market share in the Netherlands.
Haier's high-end frequency conversion washing machine is known to more users through the online and offline product display and brand promotion with mainstream channels. Relying on generous design and leading technology, Haier washing machine took the first place in Benelux in the first quarter of 2018.

Comparison of the Coverage of Haier Washing Machine in 2017-2018▼

Product Differentiation and Zero-Distance with Users

“Everything for users' smile”, focusing on the users' experiences, and grasping every demand of the users is the principle of Haier Benelux. Haier Benelux team is supported by Haier's “10+N”global R&D system to meet their needs on saving energy , sterilization and washing function, introducing a large-capacity frequency conversion washing machine with brushless BLDC motor.

In terms of energy efficiency, the energy consumption of Haier washing machine which equipped with the BLDC motor reaches A+++ level and it is 40% more energy-efficient than the same type. In terms of sterilization, the ABT gasket is mounted on the Haier washing machine, with a sterilizing rate of 99.8% to protect the clothing from bacteria.

In terms of washing and caring, the washing machine includes 16 programs such as wool, chemical fiber and underwear for the users to select, basically covering all common clothing materials, and effectively satisfying the users' needs for different clothes.

In the future, under the guidance of “RenDanHeYi” model, Haier Benelux will continue to follow the needs of users and try best for the good life of users.

此博客中的热门博文

With Eco-brand leading, Haiers COSMOPlat enables agriculture to grow Transparent Jinxiang Garlic

The cases of ecological brands in the Internet of Things era At the end of May 2018, Mr. Cao, who lived in Beijing, received a package of fresh Jinxiang garlic. This garlic was ordered by Mr. Cao in February through Haier’s agricultural IOT platform COSMOPlat . Unlike ordinary garlic, Mr. Cao could learn about the production origin of the garlic when scanning the two-dimensional code on the package with a cell phone: the product comes from the garlic field of Liu Sihai, a villager in Yushan Town, Jinxiang County, and he can also see the garlic’s full life cycle from being a seed to being delivered. And it is such "transparent garlic" that allows the users to interact with the garlic farmers and even the garlic field as well in a zero-distance way. Mr. Cao said, “This kind of Jinxiang garlic with its whole process of growth and logistics distribution totally transparent is absolutely healthy and safe!” According to ga...

阅读全文

Haier Wine Cabinet Being No.1 in Italy

Haier Wine Cabinet Being No.1 in Italy On April 15, the Verona International Wine Exhibition (Vinitaly International) was opened. Haier and Tenuta San Guido brought the Bofen series wine cabinet to Verona . Haier high-end wine cabinet was commented highly by global customers. Vinitaly International ▼ THE BEST WORK TOGETHER TO PROVIDE TOP-CLASS WINE EXPERIENCE Haier's partner, Tenuta San Guido, is located in Tuscany which is famous for wine. It is one of the top four vineyards in Italy, comparable with the top five French vineyards. In addition, the top-class wine “Sassicaia” from Tenuta San Guido was presented t ...

阅读全文

Haier to launch over 30 new products in Malaysia

By SHAREN KAUR - May 3, 2018 @ 7:05pm BANDAR SUNWAY: Haier Electrical Appliances (M) Sdn Bhd will launch over 30 new products in Malaysia this year as the company is bullish on the future of home appliances and consumer electronics here. Haier Malaysia managing director Shi Zhiyuan said the company will bring innovative products with world-leading technology such as freshness refrigerator with triple cooling system and dry & humidity zones. It will also introduce DD inverter self-cleaning washing machine, inverter smart cleaning healthy air conditioner and anti-dry smart kitchen appliances, he said at the unveiling of "Haier World of Appliances" here today. "These are energy efficient and eco-friendly products. I believe the products such as the refrigerator will be favourable to the consumers because they will not only provide them with very good solutions for a better lifestyle, but also perfectly match the younger generation's pursuit of fashio...

阅读全文

GE Appliances Opens Distribution Center in Dallas

GE Appliances Opens Distribution Center in Dallas DALLAS, Tx—June 20, 2018— GE Appliances and its strategic partners have invested more than $150 million to expand GEA’s extensive distribution network with the first of four new facilities opening this week in Dallas. This overall expansion will create more than 220 jobs in distribution, delivery and in-home installation. The new Dallas distribution center in Wildlife Commerce Park is 50 percent larger than the previous location, which will help to serve owners and customers better. This facility gives us the ability to say yes more often to our customers. The investment in capacity and technology demonstrates our leadership in logistics. says Brian Gruber, regional sales manager for GE Appliances. GE Appliances’new Area Distribution Center in Dallas joins the leading distribution network in the appliance industry with the ability to deliver products in three days or less to 90 percent of U.S. homes, Our Dal...

阅读全文

the Win-win Model of Individual-Goal Combination -- Rendanheyi

the Win-win Model of Individual-Goal Combination -- Rendanheyi The essence of the Win-win Model of Individual-Goal Combination: I create my own users and I share in the value I added. In another word, the employee has the autonomy to make decision in light of change in the market and the employee has the right to determine his/her income in line with the value they created for users.

阅读全文

Haier CosmoPlat at Hannover Messe 2018

Haier CosmoPlat at Hannover Messe 2018 "Hannover Messe 2018" is opening from 23 April to 27 April at Hannover Convention Center, Germany. The Intelligent Manufacturing "Super-Demonstration-Line" that based on Artificial Intelligence Technology Applications at Haier CosmoPlat Booth consists of 6 work stations with 10 production processes, which achieved multi-model mixed-line production with high efficiency. What displayed in the "Super-Demonstration-Line" is full process interconnections - a typical Intelligent Manufacturing solution. Haier CosmoPlat Booth Haier "Super-Demonstration-Line" Haier CosmoPlat formed a complete Industrial Internet worldwide eco-system that centers on clients needs with mass customization where users participate in the full processes. On one hand, global enterprises from Germany, America such as DOW, Diehl, PAS, DHL, Phoenix, Festo etc. settled on the CosmoPlat platform; on the other hand, p...

阅读全文

Haier Launches a nationwide public welfare project of “Better Education ” | News | About Haier | Haier Group

阅读全文

Haier shines at 2018 ARBS Expo

Haier shines at 2018 ARBS Expo Haier exhibited its full range of smart air solutions in Sydney, where 2018 ARBS Expo, the largest HVAC&R exhibition in the Southern Hemisphere, was held on May 8. The three-day event attracted numerous attentions from the industry. Major manufacturers attended the event, and displayed their frontier innovations. On the first day of the event, Haier launched the gorgeous Dual series air conditioner featuring "Feel your feel". It is the first of its kind in industry that can intelligently recognize the conditions and precise locations of different individuals in the room, and then give exclusively comfortable airflow to them. It also released the innovative All Comfort series air conditioner featuring "Trinity" comfort design. It embodies its perseverance in pursuing the extreme user experience from different aspects of the temperature of air out, room humidity and room air quality. One of its highlight products is Clean Cool serie...

阅读全文

Qingdao Haier 2017 annual report and Q1 2018 earnings results

In the evening of April 25, Qingdao Haier (600690.SH) announced its FY2017 annual report and Q1 2018 earnings results. Driven by its sustainable innovations,the Company has achieved a solid performance with high-quality growth. The Company disclosed its Internet of things ecosystem data for the first time from multi aspects, which further enhanced its top one brand position in Smart Home ecosystem.

阅读全文

Haier's innovative home appliances getting smarter

Refrigerators that can teach you to cook, air conditioners that can monitor air quality and washing machines that can automatically select the correct washing cycle for different items of clothing - China's top home appliances manufacturer Haier Group has released a series of intelligent products capable of providing tailored services for its many customers. Using technology as a driving force for its growth, Qingdao-based Haier has turned to the internet to transform once traditional industries. The company's latest efforts and developments were showcased at the recently held 123rd China Import and Export Fair, also known as the Canton Fair, in Guangzhou, capital city of South China's Guangdong province, attracting the attention of domestic and overseas buyers. Traditionally, home appliance products used in the living room, kitchen, bedroom and bathroom have not been connected, but Haier's latest range of products can be managed together by using shared intellig...

阅读全文

Haier Global

搜索此博客