Haier hosted air conditioner dealer conference in Ukraine

Haier hosted air conditioner dealer conference in Ukraine

Haier on May 19 conducted dealer conference at a cruiser with a banner branded Haier on Dnieper River, the second longest river in the Eastern Europe that flows across Kyiv and enjoys great reputation from tourists worldwide.

Over 70 dealers, among whom more than 30 are new partners, were invited to the activity, where Mr. Pavel, representative from Haier air conditioning, expressed appreciation and gratitude for their attendance at the beginning. Then he introduced Haier policies involving brand strategy, air conditioner business strategy, and future business support.

Mr. Dmitiry, CEO of Selena-Climate, explained Haier air conditioner development strategies and business policies in Ukraine. He shared his ideas on why he chose to cooperate with Haier, and how Haier helped local distributors to gain better profits in support involving business policies, products, professional trainings, marketing and after-sales. Besides, he mentioned the significance of larger proportion of high-end sales. Only in this way can Haier gain better reputation, and they will gain larger profits in return.

By the end of the activity, Haier had done further interaction with those partners, who expressed great confidence in a higher Haier in Ukraine. Haier has achieved impressive performance in Ukraine with its sales revenue tripled in 2017. It is worth mentioning that the proportion of high-end products is growing on year-on-year basis, and the average product pricing is highest compare with major competitors.