Haier win The Most Popular Chinese Brands Abroad Issued by World Influential Organization

Haier win The Most Popular Chinese Brands Abroad Issued by World Influential Organization

On May, 10th, World Influential Organization issued The Most Popular Chinese Brands in London, Britain. CRRC, Haier and Lenovo were ranked.

On May 10, the Chinese brand day arrived. Haier has always been committed to the creation of a world-famous brand as a model for the creation of Chinese brands overseas. According to the data from the World Brand Lab, Haier's brand value was ￥291.896 billion in 2017, ranking first in China's home appliance companies. Since the early 1990s, Haier has always insisted on the creation of a global brand, and adhered to the "three-step" strategy to make Haier a world-renowned home appliance brand. In the era of the Internet of Things, Haier put forward the concept of “eco-brand” for the first time. It is another iteration of brand connotation and innovation after the product brand and platform brand. It is the first time in the world that the Internet of Things has been clearly proposed. "Create brand" approach.

The "three-step" strategy supports Haier's creation of a world famous brand. First, “going out”, using crack products to open markets in developed countries; then “walking in”, using mainstream products to enter the local mainstream channels; and finally “going up” to become a favorite local brand for local consumers.

At present, Haier has realized the design, manufacture and marketing of a "trinity" network in the world. It has 10 R & D centers, 108 manufacturing plants and 66 marketing centers in the world, including 8 overseas R & D centers and 54 factories. 20 million overseas production capacity. Overseas production accounted for 56% of overseas sales, of which refrigerator production accounted for more than 70% of overseas production, products in more than 160 countries around the world. Globalization and localization operations allow Haier to win the hearts of users in every country and every market.

In the era of the Internet of Things, Haier relied on the strategic origin of “customer customization” (intelligent households to create a better life), and exported value-added interactive platforms such as the food chain ecology, clothing association ecology, residential ecology and mutual entertainment ecology to users in different countries and markets around the world. To meet the needs of personalized home service solutions, we have created the Internet of Things brand.