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Haier's brand interaction in Thailand

Haier's brand interaction in Thailand

The “Haier Day” brand interactive activity initiated by Haier Thailand and channel distributor-Power Buy was launched on May 6th in the BITEC International Exhibition Center, which is the “heartland”of Bangkok . On the scene, there are lots of users and pop star boy_pakorn to join the ranks of the home appliance experience interaction, to speak for Haier.


The climate of Thailand belongs to the tropical monsoon climate. It is hot and humid for eight months of the year. The environment of high temperature and humidity in the air conditioner can easily breed bacteria, mould and other pollutants. It's a risk for health of breathing. It is known that equipped with 6 patented self-cleaning technologies, Haier self-cleaning AC are able to quickly strip off dirt inside and ensure clean air. Devoted to “clean itself and bring cleanness to others”, Haier AC is spreading “healthy air” around the world.

Data shows that the sales volume amounted to 4.2 million baht during the event, which renewed the highest record of previous interactive activities of Haier Thailand. The sales rose 220% over the same period’s 1.3 million baht. The number of community interactions has covered more than a million people online.

Millions of Interaction Online in Thailand

Since April 27th, Haier Thailand has started large-scale warm-up and interaction both online and offline. Among them, official Facebook had covered 290,000 users, and the promotion of Power Buy on social platforms has also affected 850,000 users.

Haier Thailand warms up on Official Facebook▼

Distributor Power Buy warms up online▼

It is noteworthy that the star ambassador boy_pakorn was also actively involved in online platform interactions. He released activity forecasts on his INS and other social platforms, attracting a large number of fans to watch and interact.

Boy_pakorn released activity forecasts on social platforms▼

Offline, Haier Thailand sent mascots to conduct community interaction at the channel mall. Many children and parents and a large number of young users have taken photos with the mascot.

Haier mascot is loved by children and young users▼

Explaining“Self-Cleaning”:4.2 Million Baht Renewed Sales Record

On that day, the star ambassador appeared at BITEC International Exhibition Center and demonstrated the self-cleaning function of Haier AC. The interactive home appliance experience won praise from on-site users, and many users expressed that they wanted a Haier self-cleaning AC

Boy_pakorn demonstrated the self-cleaning function of Haier AC▼

Boy_pakorn explained the principle of self-cleaning for audience▼


Through "Haier Day" activity, the full live broadcast & star’s fan effect not only further enhanced the reputation of Haier in Thailand, but also led to a rise in its market performance. 

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